Hundreds flock to play Squid Game at cafe with staff dressed up as murderous guards
The hit Netflix show has inspired a cafe to recreate some of the games from the hit South Korean television series in its cafe, with staff dressed up like the murderous guards
If you watch Squid Games on Netflix and became convinced you could win those challenges – this is your chance.
You will need to fly to Jakarta, Indonesia to do so – and best to hurry, as the challenge has already proven extremely popular.
Cafe Strawberry was inspired to jump on the bandwagon in a bid to fuel its pandemic recovery by recreating some of the games from the gory show.
In a dark room lit with neon colours, customers are welcomed by staff dressed as the ominous masked guards, who are holding toy guns.
They are ushered towards the end of the room where the chilling “red light, green light” playground game starts.
They scurry through before freezing at the commands in Korean – fully involved, even though they won’t meet the fatal end that contestants in the TV show did.
“Not all cafes would actually imitate and make it exactly like in the real show. I think it’s unique and exciting so everyone can feel how tense the Squid Game show is,” 16-year-old student Jennifer Susanto said after she failed to finish the game.
More than 200 customers visit the cafe every day, desperate to try out the games from the Netflix show, which also include chipping out a shape from honeycomb candy.
The traffic has helped triple the cafe’s earnings in the week since launching the games.
“Before this, when there was a PPKM (Enforcement of Community Activity Restrictions), our income fell sharply. However, after the PPKM rules were relaxed, our sales began to recover and increase slightly,” said Putra Priyadi, 39, the cafe’s owner.
“But after we started the Squid Game event, our sales rose significantly right away.”
The dystopian drama “Squid Game”, in which hundreds of cash-strapped contestants play childhood games with deadly consequences in a bid to win 45.6 billion won ($38 million), was last week named Netflix’s biggest original series launch, streamed by 111 million accounts in 27 days.
It’s especially popular in Indonesia, where Korean dramas and Korean movies already have a large following.